Ads were categorized based on the models' clothing, or lack thereof, and physical contact between models. How to Start a Business in Georgia. The results of the study were published in the Journal of Current Issues and Research in Advertising. In ads sampled from , 92 percent of beauty ads featured female models. We can see during our lifetimes the changes in sexually explicit content on television, movies, books and other forms of media beyond just advertising. Just under half the ads did not contain models. Much of the growth was seen in alcohol, entertainment and beauty advertising.
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