If the deal is as successful as both parties anticipate it to be, the next question for Jordan Brand undoubtedly will center on whether they choose to outfit additional universities. But the Adidas era had its share of issues, as The Big Lead's Ty Duffy detailed, including problems with quality control and aesthetics. But the Michigan program and Harbaugh are the biggest winners. While Jim Hackett, then the interim athletic director, led a thorough vetting process of all three brands, Harbaugh understood the ramifications of teaming up with Jordan and the impact it would have on recruits. Harbaugh recalled the conversation at the Aug. For Michigan to wear the Jumpman jersey, I think it looks fresh, and I believe most recruits feel the same way. The gear went on sale at The M Den—Michigan's official merchandise retailer—at the stroke of midnight on Aug. But this might be the most aggressive move beyond basketball from a communications standpoint that we've seen.
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