The company was an early seller of telephone equipment including answering machines , cordless and novelty phones. The company expanded its product range, especially during the s and s, and stocked items such as the Heathkit electronic kits, satellite TV receiving stations, Beeple pagers and the Dick Smith Wizzard computer game. In , the Super kit computer was developed as a joint venture between the company and Electronics Australia magazine. Australian Broadcasting Corporation. Australian News Channel Pty Ltd. The business catered to electronics hobbyists, meeting a need Smith had felt. The venture traded under the banner "David Jones Electronics Powered by Dick Smith" and promoted televisions, computers, tablets, home office, audio-visual and other digital products, with employees and inventory transferred over to Dick Smith. Following further strategic review, the company decided to push forward with the new concept under the reworked "Dick Smith — Talk to the Techxperts" branding, merging all existing Dick Smith Electronics and Powerhouse stores under the same banner. The store's design and product range was completely reworked incorporating a more modern feel while removing all electrical componentry and much of its tools.
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